Ignite genuine passion in your teams to elevate every part of your event experience. Use “shiny eyes” as a clear signal of intrinsic motivation—something that can’t be scripted but can be intentionally nurtured through culture, leadership and purpose. Strengthen ownership, storytelling and emotional connection so your teams create memorable, human‑centered interactions that resonate with attendees. Understand how cultivating “shiny eyes” from the inside becomes a driver of engagement, satisfaction,and long‑term event success.

Learning outcomes:

Define leadership principles for event marketing success

Understand the impact of the “shiny eyes” concept

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5