Explore the latest findings from Forrester’s 2026 State of B2B Events Survey to understand what top-performing companies are doing differently and where the industry is heading next.

Learning outcomes:

Identify key trends shaping event strategies for 2026 and beyond

Explore the current rate of AI adoption for events

Gain meaningful, data-backed actions to strengthen your future plans

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved