Take an insider look at how a business conference was designed with a secret destination—attendees didn’t know where they were going until they arrived at the airport. Twice! Explore the planning, risk management, and creative strategies behind this bold concept and learn how to deliver unforgettable experiences under unique constraints.

Learning outcomes:

Understand risk mitigation strategies for secret destination events

Explore creative planning when attendee preferences are unknown

Apply lessons to design bold, memorable experiences

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain A: Strategic Planning, 0.75 credits

* CSEP Approved