Digital environments fragment attention, and generational media habits make engagement harder. Learn strategies for attention-based design to transform meetings into trust-building platforms that resonate across audiences and reinforce credibility.

Learning outcomes:

Apply a framework for designing attention-rich experiences

Embed trust-building signals into event design

Define metrics for measuring attention and impact

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CMP/CEU Approved: Domain H: Event Design, 0.5 credits

* CSEP Approved