AI hype and endless platforms dominate the conversation—but real impact comes from using what you already have. Learn how to leverage your existing tech stack to create authentic, personalized connections throughout the event lifecycle. Discover practical strategies that don’t require big budgets or new tools—just smarter applications of what’s in your stack.

Learning outcomes:

Identify untapped capabilities in your current tech stack

Discover creative solutions for driving brand engagement

Create a framework to evaluate tech approaches for genuine connection

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CMP/CEU Approved: Domain K: Technology Integration, 0.5 credits