AI and tech pressure teams to deliver more events—but quantity isn’t quality. Learn a practical framework for auditing your event portfolio using the Portfolio Matrix. Identify which events drive success and which drain resources. Discover how to shift conversations to The Afters—the tangible business value after the event—so you can manage stakeholders confidently and optimize resources for maximum impact.

Learning outcomes:

Apply the Portfolio Matrix to categorize events and optimize resources

Redefine success by focusing on post-event business outcomes

Identify growth bottlenecks and remove barriers to scale high-potential events

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5