Data matters—but what are we really measuring at events? Explore the idea that you can have a Joy Meter at an event. Consider the data IMEX and partners collect and learn why event metrics tied to engagement—and yes, joy—make a positive impact on the bottom line. Understand how you can apply this refreshing measurement to your events.

Learning outcomes:

Analyze opportunities for data collection and analysis

Demonstrate how to develop measurements that matter

Design your own joy metrics

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CMP/CEU Approved: Domain L: Evaluation Process, 0.5 credits

* CSEP Approved