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SVP
Encore
Amanda Armstrong is Senior Vice President of Industry Relations at Encore, where she leads strategic partnerships and initiatives that elevate customer engagement through events and brand advocacy.
She has been recognized as one of the top Women of Influence by MeetingsNet and among the 50 Most Influential Meeting Professionals by MPI. Amanda previously led global meetings and travel programs at Enterprise Mobility for 14 years.
She holds a bachelor’s degree in International Relations from the University of Colorado and maintains multiple industry certifications. Outside work, Amanda enjoys skiing, hiking, surfing and traveling with her husband.
Date
Design events that resonate with today’s diverse workforce. Audiences now span multiple generations, each with different expectations, attention spans and ways of valuing time.
Learn from data, psychology and practical insight to understand what drives engagement—and how to apply it to your next meeting or event. Explore customized journeys, immersive formats and strategies for creating meaningful connection that turns passive attendees into active participants.
Connection is now the industry’s top priority—yet most events still dedicate a quarter or less of their programming to it. While keynotes continue to drive registration, their format is rapidly evolving.
Unpack insights from The Experience Design Report, drawing on a survey of 447 event professionals. Discover what the data reveals about designing live experiences that create meaningful connection and measurable impact.