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Commercial Director
Crowd Connected
Mark Maydon is Commercial Director and co-founder of Crowd Connected, a UK-based technology company.
Crowd Connected’s solutions include indoor positioning, wayfinding, people and asset tracking, and occupancy counting, all delivered through a single platform. Its technology is used across business and consumer events, education and healthcare in more than 30 countries.
Mark oversees the company’s commercial relationships, including key accounts, partnerships and customer success. Much of his work focuses on helping event organizers improve attendee experiences while providing insights into how venues and programs are used.
Before co-founding Crowd Connected, Mark held leadership roles at Sporting Index and News International. He began his career in sports media.
Outside work, Mark’s twin teenage daughters keep him grounded.
Date
Data matters—but what are we really measuring at events? Explore the idea that you can have a Joy Meter at an event. Consider the data IMEX and partners collect and learn why event metrics tied to engagement—and yes, joy—make a positive impact on the bottom line. Understand how you can apply this refreshing measurement to your events.
Learning outcomes:
Analyze opportunities for data collection and analysis
Demonstrate how to develop measurements that matter
Design your own joy metrics
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CMP/CEU Approved: Domain L: Evaluation Process, 0.5 credits
* CSEP Approved