Trust sits at the heart of any successful event, yet it’s often assumed rather than intentionally built. Explore trust as the foundation of event strategy: building trust with stakeholders by communicating impact in their business terms, with partners through stronger collaboration, and with attendees through authentic experiences and storytelling.

Learning outcomes:

Communicate event outcomes to align with stakeholder priorities and business goals

Gain briefing and collaboration practices that strengthen relationships and improve delivery

Design experiences and stories that build credibility and trust with your attendees

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved

AI is reshaping how events are imagined, delivered and measured. As the conversation accelerates, it’s becoming harder to separate meaningful change from noise.

At Cvent CONNECT 2025, Cvent CEO and Founder Reggie Aggarwal challenged the industry to look beyond the headlines and rethink events as a driver of growth. One year on, revisit that vision and explore how it’s evolving.

Drawing on global trends and real-world experience, Reggie shares how expectations around events are shifting, what AI means in practice for teams today, and how to strike the right balance between efficiency and experience.

Learning outcomes:

Leave with a clear perspective on where to focus and how to move forward with confidence.