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Head of Content/Emcee
ELX
Chloe Richardson is an event emcee, coach and consultant with more than 16 years' experience working across global conferences, trade shows and corporate events. She leads content strategy and hosts sessions for senior audiences, including C-suite leaders from Fortune 500 organizations, with a focus on communication, measurement and audience experience.
Alongside her consultancy work, Chloe serves as Head of Content at ELX (Event Leaders Exchange), where she shapes programming and facilitates discussions for global heads of events.
With a passion for data and exhibitions, Chloe has hosted events for organizations including Indeed, Shell, IBM, Twilio, LinkedIn and Salesforce. She has been recognized by Smart Meetings, Eventex, Zuddl, and Favikon for her influence and leadership in the industry.
Date
Explore why the events function can no longer sit on the sidelines of wider corporate strategy. With rising pressures, flat budgets and shifting attendee expectations, event teams must operate as part of the business—not just support it. In this IMEX‑exclusive session, ELX shares new findings from its latest global research.
Grounded in insights from senior event leaders across the ELX community, the discussion reveals the challenges shaping today’s most influential event teams. Expect a candid look at stalled innovation, stakeholder alignment, the realities behind “innovation theater,” the AI capability gap, and the urgent talent priorities influencing how teams recruit, upskill and lead.
Learning outcomes:
Identify key trends from ELX research and what they mean for the future of the industry
Discover new leadership behaviors and cross‑functional capabilities defining future‑ready event professionals
Gain insight into how top organizations are evolving to stay strategically relevant, innovative, and resilient
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain F: Talent Management, 0.75 credit
* CSEP Approved
In a world of tighter budgets and sharper stakeholder scrutiny, “there was a real buzz on the booth” is no longer enough to justify exhibiting. Many exhibitors, organizers, and event leaders still approach trade shows without clear success metrics—making it difficult to prove value to the business.
Challenge your thinking on how objectives are set, what meaningful goals look like, which data actually demonstrates impact, and how to communicate results with confidence. Gain practical, focused frameworks for aligning your objectives, collecting the right evidence, and showcasing outcomes in ways that strengthen internal credibility. If you want your trade show presence to be seen as business‑critical rather than optional, this gives you the structure to make that shift.
Learning outcomes:
Set clear objectives for trade show participation that align with business goals
Identify the right data to collect to demonstrate commercial and strategic impact
Communicate performance with clarity and credibility to protect future investment
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved