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Head of Events & Experiences, Global Markets
TCS
Geeske Doeve is a global events leader and Head of Events & Experience, Global Markets at Tata Consultancy Services (TCS), a role she assumed in early 2025. With her time at TCS beginning in 2015, Geeske advanced to Head of Events for Europe and the UK in 2017, elevating flagship client-facing events across the region.
In her current global role, Geeske works closely with regional marketing and events teams to drive strategic alignment and deliver high-impact experiences, including summits, receptions and large-scale client engagements.
Date
Explore why the events function can no longer sit on the sidelines of wider corporate strategy. With rising pressures, flat budgets and shifting attendee expectations, event teams must operate as part of the business—not just support it. In this IMEX‑exclusive session, ELX shares new findings from its latest global research.
Grounded in insights from senior event leaders across the ELX community, the discussion reveals the challenges shaping today’s most influential event teams. Expect a candid look at stalled innovation, stakeholder alignment, the realities behind “innovation theater,” the AI capability gap, and the urgent talent priorities influencing how teams recruit, upskill and lead.
Learning outcomes:
Identify key trends from ELX research and what they mean for the future of the industry
Discover new leadership behaviors and cross‑functional capabilities defining future‑ready event professionals
Gain insight into how top organizations are evolving to stay strategically relevant, innovative, and resilient
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain F: Talent Management, 0.75 credit
* CSEP Approved
Explore how to position events as drivers of strategic value rather than executional outputs. In a world where digital noise grows and volatility increases, live events remain one of the few places where brands meet stakeholders face‑to‑face. Yet in many organizations, event leadership is still viewed as operational instead of strategic.
Join the EVA Alliance to examine how senior event leaders can shift from delivering experiences to shaping influence within their organizations. If events are critical moments for stakeholder connection, event leaders must be equally critical voices in strategic decision‑making.
Learning outcomes:
Build trust in events aligned with brand strategy
Earn opportunities to influence strategic decisions
Prove the power of events to meet business objectives
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain J: Marketing and Communication, 0.75 credits
* CSEP Approved