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Founder
NimbleX
Gerd de Bruycker is a marketing executive, consultant, speaker and team coach with more than 20 years of global leadership in event marketing at Cisco and Microsoft.
His track record includes scaling Cisco Live from 4,000 to more than 18,000 attendees, working on two Olympic Games, chairing international juries, serving on the PCMA Europe Advisory Board, speaking at global conferences and teaching at a high school. Along the way, his teams have earned numerous industry recognitions, including Best International Conference.
Gerd also served as CMO of EMEA Field Marketing at Cisco and led several other marketing discipline teams. Since May 2025, he has focused on event marketing consultancy helping organizations use marketing and human connection to drive business growth with AI support.
A former professional soccer player, Gerd is now a marathon runner with his wife, and a father who coaches his two daughters in sport and in life.
Date
Ignite genuine passion in your teams to elevate every part of your event experience. Use “shiny eyes” as a clear signal of intrinsic motivation—something that can’t be scripted but can be intentionally nurtured through culture, leadership and purpose. Strengthen ownership, storytelling and emotional connection so your teams create memorable, human‑centered interactions that resonate with attendees. Understand how cultivating “shiny eyes” from the inside becomes a driver of engagement, satisfaction,and long‑term event success.
Learning outcomes:
Define leadership principles for event marketing success
Understand the impact of the “shiny eyes” concept
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5