Tavar James

Vice President, Global Head of Events

Forrester

www.forrester.com

Social media

My interests

Netherlands

Event production

Event analytics

Event management platform

Housing / hotel / venue booking platform

Mobile app

Registration service

Software / online solution

Capacity up to 500

Capacity up to 1000

Event venue (non-hotel e.g. museum/castle)

About the Speaker/Moderator

Tavar James is a strategic events, marketing and hospitality executive with over 17 years' experience in global field marketing, event marketing and meeting planning.

As Vice President and Global Head of Events at Forrester, Tavar leads the company’s commercial events strategy, overseeing teams across programming, operations, sponsorship, audience development and digital marketing.

He serves on advisory boards for CEMA, Skift Meetings and Storycraft Lab and is recognized as a leading voice in the events industry.

Matchmaking Information

Attending

The future of B2B events: Insights from Forrester’s 2026 State of Events Survey

Trends and research

The future of B2B events: Insights from Forrester’s 2026 State of Events Survey

Wednesday, May 20, 2026

1:00 PM - 1:25 PM | Europe/Berlin

Hall 9 | Research Pod, Inspiration Hub, Stand 9007

Trends and research

Unveiling ELX: The business of events

Wednesday, May 20, 2026

10:05 AM - 10:50 AM | Europe/Berlin

Hall 9 | Evolve Theatre, Inspiration Hub, Stand 9003

Future forces: The trends redefining meetings and events

Trends and research

Future forces: The trends redefining meetings and events

Wednesday, May 20, 2026

11:45 AM - 12:30 PM | Europe/Berlin

Hall 9 | Rise Theatre, Inspiration Hub, Stand 9003

Trust by design: A framework for better event outcomes

Trends and research

Trust by design: A framework for better event outcomes

Wednesday, May 20, 2026

11:05 AM - 11:30 AM | Europe/Berlin

Hall 9 | Research Pod, Inspiration Hub, Stand 9007

Influencing and empowering decisions: Insights from the 2026 EIC Economic Significance Study

Trends and research

Influencing and empowering decisions: Insights from the 2026 EIC Economic Significance Study

Tuesday, May 19, 2026

12:15 PM - 12:55 PM | Europe/Berlin

Hall 9 | Flow Theatre, Inspiration Hub, Stand 9003

Speaker/Moderator's Sessions (1)

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Session

Trends and research

Wednesday, May 20, 2026

1:00 PM - 1:25 PM | Europe/Berlin

Education session

Hall 9 | Research Pod, Inspiration Hub, Stand 9007

English

The future of B2B events: Insights from Forrester’s 2026 State of Events Survey

Explore the latest findings from Forrester’s 2026 State of B2B Events Survey to understand what top-performing companies are doing differently and where the industry is heading next.

Learning outcomes:

Identify key trends shaping event strategies for 2026 and beyond

Explore the current rate of AI adoption for events

Gain meaningful, data-backed actions to strengthen your future plans

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved

Audience engagement

Corporate

Data

Speakers (2)

Tavar James

Vice President, Global Head of Events, Forrester

Conrad Mills

Principal Analyst, Forrester