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Head of Global Travel
DRW Holdings LLC
Kara Brayton leads DRW’s Global Travel Program, bringing more than a decade of experience across corporate travel and meetings. She has a track record of launching enterprise‑wide initiatives and building strategic partnerships that scale.
Her work combines operations and experience, designing travel and event programs that are efficient, innovative and people‑centered. From large‑scale meetings to everyday travel moments, Kara focuses on creating seamless experiences that strengthen how employees and attendees connect.
She combines industry insight with practical execution to deliver modern travel and meetings programs supported by smart technology.
Date
Explore why the events function can no longer sit on the sidelines of wider corporate strategy. With rising pressures, flat budgets and shifting attendee expectations, event teams must operate as part of the business—not just support it. In this IMEX‑exclusive session, ELX shares new findings from its latest global research.
Grounded in insights from senior event leaders across the ELX community, the discussion reveals the challenges shaping today’s most influential event teams. Expect a candid look at stalled innovation, stakeholder alignment, the realities behind “innovation theater,” the AI capability gap, and the urgent talent priorities influencing how teams recruit, upskill and lead.
Learning outcomes:
Identify key trends from ELX research and what they mean for the future of the industry
Discover new leadership behaviors and cross‑functional capabilities defining future‑ready event professionals
Gain insight into how top organizations are evolving to stay strategically relevant, innovative, and resilient
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain F: Talent Management, 0.75 credit
* CSEP Approved
