Conrad Mills is a Forrester analyst covering B2B events, demand marketing, and account‑based marketing. His work spans primary research and client advisory, helping organizations optimize every aspect of their events —from planning and execution to measurement and event technology adoption.

Prior to joining Forrester, Conrad spent more than 20 years in B2B technology marketing roles across both global enterprises and high‑growth organizations. Most recently, he led marketing at Mastek, where he oversaw a company‑wide rebrand and spearheaded an awareness‑building strategy that resulted in the company being named UK IT Vendor of the Year and gaining recognition from the UK Prime Minister’s Office.

Before Mastek, Conrad spent a decade at Xerox, where he led the European enterprise marketing team and played a pivotal role in transforming the company’s demand generation approach.

Conrad holds a postgraduate degree in Management and Information Systems from the University of Bath and professional diplomas in marketing from both the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).