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VP, Client Engagement + Strategy
Wynford Group
Jennifer Attersall is a sought‑after speaker and respected leader in business events, incentive strategy and client engagement, with more than two decades of experience shaping destination and brand strategies globally.
Jennifer spent 10 years leading the global business events strategy at Meetings + Conventions Calgary, followed by six years at Destination Canada, where she led global client engagement and incentive strategy. She currently serves as Vice President, Client Engagement & Strategy at Wynford.
Jennifer has served on the SITE International Board of Directors and is President‑Elect for the 2027 SITE Global presidency. She has been recognized by Eventex as one of the Top 100 Most Influential Industry Professionals.
Date
Incentive travel and conferences may appear worlds apart—one driven by recognition, the other by learning and alignment. Today, those distinctions are fading. Explore the shared DNA of both formats and how global forces such as sustainability, personalization, and technology are reshaping expectations and outcomes.
Learning outcomes:
Clarify where incentives and conferences are converging
Understand key industry trends influencing both formats
Apply practical considerations for designing future-ready programs
