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Owner
Just Planning
Jennifer Papenfess has 30 years' experience in global event management within the software industry and is a passionate advocate for creating impactful experiences that are remembered, shared, and discussed long after the final guest departs.
Jennifer began her events career as an entrepreneur, running her own business in the US before transitioning into the corporate world, where she spent 14 years leading global programs across meetings, incentives and conferences. That blend of entrepreneurial spirit and corporate discipline shaped her distinctive approach to event strategy.
Today, Jennifer brings big‑agency expertise with boutique‑level care, combining a proven track record in event strategy, budget management, and sales and partner support with deep experience in leadership, cross‑functional team building and project management. Having worked extensively across North America and Europe, she brings a global perspective to every engagement.
Date
Explore how to position events as drivers of strategic value rather than executional outputs. In a world where digital noise grows and volatility increases, live events remain one of the few places where brands meet stakeholders face‑to‑face. Yet in many organizations, event leadership is still viewed as operational instead of strategic.
Join the EVA Alliance to examine how senior event leaders can shift from delivering experiences to shaping influence within their organizations. If events are critical moments for stakeholder connection, event leaders must be equally critical voices in strategic decision‑making.
Learning outcomes:
Build trust in events aligned with brand strategy
Earn opportunities to influence strategic decisions
Prove the power of events to meet business objectives
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain J: Marketing and Communication, 0.75 credits
* CSEP Approved