Tibby van Dijk (MA) is a B2B campaign marketer at The Hague & Partners, where she develops international marketing strategies to position The Hague as a leading destination for meetings and conferences. Her work focuses on translating data and market insights into campaigns that respond to the evolving meetings industry.

Her recent campaign, It’s My Bleisure, is based on research into how business travelers increasingly combine professional travel with personal experiences. Tibby explores how behavioral insights and emerging trends can influence destination choice, event design and delegate engagement.

Previously, she worked as a communication and community manager for the international eTwinning program, funded by the European Commission in the Netherlands, and co-founded a digital marketing and partnerships startup in the cultural sector. Outside work, Tibby enjoys traveling, reading, movies and time with friends and family.