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Programme Lead Research Centre and Market Intelligence
GCB German Convention Bureau e. V.
Birgit Pacher is Programme Lead for the Research Centre and Market Intelligence at the German Convention Bureau. She produces market and trend analyses and provides strategic guidance for decision-makers shaping the future of business events.
Driven by curiosity and evidence-based thinking, Birgit contributes to the development of the Research Centre for Future Meeting Studies.
Outside work, she is a mother of three and an enthusiastic movie fan.
Date
Demographic change and AI are reshaping roles, skills and ways of working across the business events industry.
Explore selected insights from the latest Future Meeting Space research, initiated by the GCB and Fraunhofer IAO. Hear key findings on future talent needs, evolving skill sets, and the growing interplay between human expertise and AI.
Learning outcomes:
Understand emerging trends in talent demand and future skill requirements
Discuss practical AI‑enabled use cases across the event lifecycle
Explore strategic perspectives on how AI may shape the future of business events