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CEO
TRACE by isla
Anna Abdelnoor is the founder of isla, an advisory body for sustainable events, and TRACE by isla, an emissions insights platform used across the global events industry.
Anna brings together sustainability, risk, data and commercial realities to help event businesses understand how environmental risks affect operational decisions, financial resilience and long-term business continuity.
Known for asking challenging questions, Anna encourages the industry to move faster when the need for action is clear. Her pragmatic, systems-led approach is based on the belief that progress happens when people take responsibility and decisions are made by those with the power to act.
Anna regularly speaks about outcomes over optics, using data to make better decisions and turning intentions into action.
Date
Sustainability strategies often lose people because they focus on a distant future: 2050 feels a long way off and the scale of the task can feel overwhelming. But where the long-term big picture feels remote, IMEX’s new strategy is designed to bring sustainability back to something real and within reach.
Explore the lessons learned from building a measurable, realistic approach to sustainability.
Learning outcomes:
Understand how IMEX built a practical sustainability strategy
Learn what IMEX discovered through its stakeholder survey
Review IMEX’s four strategic sustainability goals and see how those goals are being put into action
The industry is measuring more than ever—but changing less than expected. Explore the gap between carbon data and real-world decision-making. Examine why sustainability often stalls after measurement and what it takes to embed impact into budgets, procurement, creativity and client conversations.