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President & CEO
SENIK Group
Sébastien David is CEO and co‑owner of Sénik Group, where he leads the production of corporate events across Canada and globally. Since founding his first company in 1996, Sébastien has grown Sénik Group through strategic expansion and acquisitions.
He is a regular speaker at international conferences, including IMEX, and was named Event Professional of the Year at the Canadian Event Industry Awards. Sébastien has served on multiple industry boards and is Immediate Past Chair of ILEA Canada.
Date
Pricing reflects strategy, positioning and profit. Sébastien breaks down how to build a pricing approach that is both profitable and credible. Explore hourly, fixed and hybrid pricing models, navigate mark‑ups and discounts, and learn how to present proposals with confidence, clarity and transparency.