Rui Cruz Alves is a Senior Producer at Emota, a global experiential agency delivering events, conferences and brand experiences for international clients.

With an early-career background in PR and media relations, Rui has worked in the events industry since 2012 across a wide range of formats, from large-scale conferences and public events to immersive brand activations.

Rui has been an active part of the events community, serving on the International Live Events Association (ILEA) UK Chapter board between 2016 and 2019 and contributing to isla’s Waste Management Action Group in 2024–25. He was named a CN30 Under Thirty winner in 2017 and a C&IT Agency A‑Lister in 2022.

Rui holds an MA in Events and Conference Management from the University of Westminster. He joined the IMEX-MPI-MCI Future Leaders Forum in 2014 while completing his degree and returns this year as a moderator.

Outside work, Rui enjoys traveling, trying different cuisines and staying closely connected to his home city of Porto.