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Senior Business Development Manager
Kuoni Tumlare Congress
Karin Krogh is Senior Business Development Manager at Kuoni Tumlare Congress, working with international associations and corporates on congress development across Europe.
Her work brings together destinations, associations and local hosts, giving her insight into how events are designed and experienced across markets. Karin regularly speaks on how congresses are evolving in response to changing participant expectations.
Outside work, she values industry relationships and uses travel to stay connected with peers across Europe.
Date
Today’s congress audiences span multiple generations, each with distinct expectations and motivations. Yet many events still assume a one-size-fits-all approach. Explore how to design flexible, human-centered congresses that increase relevance, engagement, and long-term impact—without overcomplicating delivery.
Learning outcomes:
Understand generational expectations in congress design
Design formats that engage across age groups
Create relevance while keeping experiences simple and focused