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Director of Meetings
INFORMS
Kyle Jordan, CAE, CEM‑AP, CMP Fellow, DES, CMM is a recognized leader in event strategy, thought leadership and industry advocacy. As Director of Meetings at INFORMS, Kyle guides the strategic direction of the organization’s conferences, shaping experiences that inspire learning, build connections and support innovation.
Kyle has years of experience in leadership roles with the National Confectioners Association, the Financial Planning Association and Synergos AMC, where he strengthened event portfolios and advanced professional communities. He is also past Chair of the LGBT Meeting Professionals Association and serves as faculty for IAEE’s CEM certification program. His contributions to the industry earned him recognition as one of Northstar Meetings Group’s Influential #EventProfs of 2024.
Kyle holds degrees in Political Science and Gender Studies from Valparaiso University, as well as Master’s degrees in Education from Washington State University and Human Resources from Western Carolina University. He also earned a Certificate in Meeting Management from MPI and the Kelley School of Business at Indiana University.
Date
Young professionals are becoming a defining audience on the trade show floor—but many events are still built around assumptions rather than real behavior. Based on new research from the IAEE Center for Exhibition Industry Research (CEIR), explore how Gen Z and early‑career professionals move through the show floor, what drives them to engage and what prompts them to act after an event.
Unpack the motivations, behaviors and decision triggers shaping this audience and translate the research into practical strategies you can apply to create more engaging, discovery‑driven show floor experiences.
Learning outcomes:
Understand the primary motivations driving young professionals to attend trade shows and engage with exhibitors
Identify design and engagement strategies that make booths, show floor education and common areas more appealing to emerging professionals
Apply tactics that turn discovery‑based show floor interactions into meaningful post‑event follow‑up and business outcomes
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CMP/CEU Approved: Domain A: Strategic Planning, 0.5 credits
* CSEP Approved