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Chief Marketing Officer
Bostrom
Jeanne Sheehy, MBA, AAiP, is Chief Marketing Officer and Co-Owner at Bostrom, an AMC Institute-accredited association management company serving nearly 30 trade and professional associations.
A recognized authority on AI adoption, global expansion and value-driven marketing for associations, Jeanne leads Bostrom's AI Strategy and speaks nationally on artificial intelligence, revenue diversification and association marketing strategies tied to measurable growth.
She recently co-presented Reimagining Meetings Through AI-Driven Design at IMEX Frankfurt and moderated The Intelligence Advantage panel at AMCs Engaged, where she received the AMC Institute Chair Award.
Jeanne serves on the Institute for Organization Management faculty at the U.S. Chamber of Commerce and is a past Chair and strategic marketing advisor to the AMC Institute Board.
She holds an MBA from Rockhurst University and a BSc in Business Administration from the University of Missouri.
Date
Connect with fellow association leaders at this invitation‑only gathering designed to spark meaningful conversations and shared learning. Exchange insights, explore emerging ideas shaping the association world and build relationships that support your work throughout the year.
After the program, join your peers for Association Social at the Marriott Frankfurt Hotel.
View the program: https://link.assetfile.io/7Gc8cdVmTF09wItJ2zOctJ/Association+Focus+Program.pdf
Examine how AI enhances the full meeting lifecycle: from creating more engaging agendas and formats to automating minutes, action items, and post‑event content. Gain insight into how to apply content‑sensitivity and oversight frameworks so AI‑generated outputs—such as board agendas, summaries and communications—are reviewed appropriately and used responsibly.
Walk away with practical ideas for designing meetings that are more strategic, inclusive, and impactful, freeing you and your teams to focus less on logistics and more on meaningful dialogue and decision‑making.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CSEP Approved
Explore modern event planning as AI advances, with a focus on intentional design for real human connection. Grounded in neuroscience, explore empathy-first, purpose-driven meetings while integrating tools such as ChatGPT and Spark for ideation, design and analysis.
Learn practical ways to use AI as a partner—not a substitute—for relational intelligence.
Learning outcomes:
Explain how neuroscience and empathy-driven design enhance in-person event experiences
Implement practical uses of AI tools to support planning, personalization and post-event analysis