Many experiences are not really about what they appear to be. A dinner isn’t just about food, and a conference isn’t just about content. Beneath the surface, experiences often serve deeper purposes such as connection, identity or belonging. Explore how to design for those hidden layers—without losing clarity or direction.

Learning outcomes:

Explore how uncovering deeper purpose changes your approach to experience design

Many experiences naturally favor extroversion and visible participation. But what about those who engage differently? Explore who experience design serves best—and who it may unintentionally exclude.

Learning outcomes:

Reflect on how different personality types experience events and participation

Experiences often rely on perception rather than objective reality. But does authenticity still matter? Explore when “feeling real” is enough—and when it isn’t.

Learning outcomes:

Debate the role of authenticity versus perception in experience design