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Senior Director Strategic Initiatives
Destination Canada
Joel Walton is the Senior Director of Strategic Initiatives for Business Events at Destination Canada, where he supports efforts to position Canada as a global leader in impactful, inclusive and sustainable business events. With years of experience in destination marketing—including his time as CMO for Northwest Territories Tourism—Joel brings expertise in strategic planning, destination development and place‑based storytelling.
Joel’s work focuses on building meaningful connections between people and places, aligning business events with Canada’s key economic sectors and contributing to a wider narrative of openness, knowledge‑sharing and belonging.
Date
Explore how intentional event design can create deeper impact by moving beyond traditional formats. Using Canada as a case study, examine how movement, nature‑based settings and immersive storytelling can shift thinking, foster meaningful connection and make place a strategic design asset. Gain practical insights for designing experiences that embed purpose, leverage environment and create impact.
Learning outcomes:
Gain a new lens on event design as a strategic tool
Explore practical inspiration for experience-led formats
Design events and brand activations that inspire action and lasting impact