Outdoor P3 Area

Coca-Cola Arena

Hall 8/D630

Product description

In cooler weather, the Coca-Cola Arena’s outdoor parking and entrance plaza seamlessly transforms into a versatile, open-air corporate event space. This expansive, adaptable area directly in front of the main entrance provides a striking canvas for premium trade shows, large-scale product launches, brand activations, automotive showcases, and bespoke experiential events. With the flexibility to accommodate custom builds, staging, and branding, the space offers event organisers the freedom to create high-impact, visually engaging experiences in a unique outdoor setting.