Maja is the founder and managing director of Eventful, a Croatia‑based agency specializing in strategic event production and sustainable event solutions. For the past decade, she has guided the agency’s growth while managing a diverse portfolio of national and international projects. Her work centers on shifting from traditional event logistics to regenerative design models that emphasize long‑term value and responsible practice.

Maja holds an MA from the University of Zagreb and an MA in Global Meetings and Events Management from University College Birmingham (UCB). Her approach includes implementing carbon‑neutral frameworks and developing strategies that support local community impact, ensuring event footprints are balanced with meaningful social outcomes. She leads Eventful’s strategic direction, advocating for ethical supply chains and embedding sustainability into large‑scale event operations.

Outside her professional work, Maja is committed to personal sustainability and the philosophy of slowing down. She finds balance in nature and enjoys exploring the quiet, authentic corners of the Mediterranean coast.