Lee Ali is the Founder and Managing Director of Expo Stars Interactive Ltd, a global trade show performance agency specialising in human-to-human engagement, professional booth staffing, and exhibitor performance strategy. He is the creator of the Trade Show Engagement Optimisation (TEO) framework, which helps exhibitors and organisers improve lead conversion, attendee experience, and commercial outcomes.

Lee is a UK Department for Business and Trade Export Champion and a frequent speaker at leading industry events including IFES World Summit, ExhibitorLIVE and EuroShop. He is also the host of The Expo Factor podcast, which explores the strategies behind high-performing exhibitions and meaningful attendee engagement.

With over 30 years’ experience in international sales, marketing and event operations, Lee has worked across telecoms, technology, media and live events, including senior international strategy roles and global exhibition programmes. He has travelled to over 50 countries supporting brands with their international growth.

Outside of work, he is a keep-fit enthusiast, Reiki practitioner and passionate advocate for real-world human connection.