David de Bruijn is a creative force who helps shape culture through forward-thinking brand experiences. As Chief Creative Officer of WINK, he has spent over 15 years redefining the boundaries of experiential marketing, leading the creative vision behind large-scale cultural platforms for global brands including Corona, Budweiser and The North Face.

With a background spanning creative direction, brand storytelling and experiential design, David specialises in turning major cultural and sporting moments into immersive brand platforms that move people emotionally.

At WINK, he champions the philosophy of creating experiences that add to people’s lives rather than interrupt them. His work is designed to spark connection, cultural relevance and, in his words, “goosebumps.”

In 2024, his creative leadership culminated in one of the year’s most impactful campaigns: For Every Golden Moment, a global Summer Olympic Games experiential platform for Corona. The campaign swept major international award shows, winning Grand Prix and Best Creative Activation at the Global BEA Awards 2024, Best Global Brand Activation at the Campaign Awards 2025, Best Experiential Activation at the CreativeX Awards 2025, and Gold at the EX Awards 2025.

David’s work has been recognised across the industry. Beyond client work he lectures internationally, serves on creative juries and mentors emerging talent at WINK through initiatives such as NSFW Live and WINKademy.

Outside the industry, he also won the Talisker Atlantic Challenge, rowing across the Atlantic in the world’s toughest ocean rowing race.