Kit Watts

Communication Strategist

IMEX Group

imexevents.com/

About the Speaker/Moderator

Kit Watts has been part of IMEX since the inception of IMEX Frankfurt nearly 25 years ago. In the early days she worked as a consultant within the multi‑talented PR team. After a short period in‑house, she returned to consulting and now supports the marcomms, content and PR teams.

Kit’s skills and interests include B2B ghost‑writing and the science of influence and persuasion through clear, well‑crafted communication.

Matchmaking Information

Attending

Good design is good business: Lessons learned

Design matters

Good design is good business: Lessons learned

Tuesday, May 19, 2026

1:05 PM - 1:50 PM | Europe/Berlin

Hall 9 | Flow Theatre, Inspiration Hub, Stand 9003

Speaker/Moderator's Sessions (1)

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Session

Design matters

Tuesday, May 19, 2026

1:05 PM - 1:50 PM | Europe/Berlin

Education session

Hall 9 | Flow Theatre, Inspiration Hub, Stand 9003

English

Good design is good business: Lessons learned

Design-first thinking is critical to bringing your brand to life—from the first impression to the live event, and every touchpoint in between.

When good design cuts through the noise, it can impact organizations and their customers and communities across economic, social and environmental dimensions. This panel brings decades of design thinking and live experience to provoke your own thinking.

Learning outcomes:

Apply design thinking to experience development

Explore how to integrate design opportunities to attract the right attention

Agency

Association

Corporate

Creativity

Experiential

Personal and professional development

Speakers (4)

Matthew Burgess

Senior Event Manager, The Design Council

Anna Gyseman

Head of Design, IMEX Group

Moderator (1)

Kit Watts

Communication Strategist, IMEX Group