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CEO
Kenes Group
Ori Lahav is CEO of Kenes Group, a global leader in organizing medical and scientific congresses and providing association management services since 1965. With more than a decade of leadership in the meetings industry, Ori has driven global growth, innovation and sustainability initiatives.
Ori served as President of IAPCO and was elected to the PCMA Board of Directors in 2025. Under his leadership, Kenes became one of the first PCOs to achieve ISO 20121:2024 certification.
Ori is a frequent speaker on AI, collaboration and the future of business events. He holds a BA in Statistics from the University of Haifa and an MBA from the University of Derby.
Date
Incentive travel and conferences may appear worlds apart—one driven by recognition, the other by learning and alignment. Today, those distinctions are fading. Explore the shared DNA of both formats and how global forces such as sustainability, personalization, and technology are reshaping expectations and outcomes.
Learning outcomes:
Clarify where incentives and conferences are converging
Understand key industry trends influencing both formats
Apply practical considerations for designing future-ready programs