Carole Ramuz is the Founder and CEO of Brandsoul AG, a Zurich‑based agency specializing in brand experience and activation. She leads the agency’s strategic direction, advising Swiss and international brands on designing experience systems that align brand positioning, live engagement, and measurable business outcomes.

With over 20 years' experience in marketing, including earlier work as a business consultant, Carole combines strategic structure with practical implementation. She has partnered with organizations across the FMCG, finance, automotive, and healthcare sectors, translating brand strategy into activation frameworks that scale across markets and touchpoints.

Carole is the author of the Truth over Trends philosophy and creator of the Heartbeat methodology. Her work focuses on helping brands become more relevant by creating experiences that are genuinely felt rather than driven by volume.

She holds a background in business and marketing and regularly speaks about the role of experience as a strategic driver. Outside work, Carole practices Muay Thai and is a single working mother. She draws energy from sport, personal development and time in nature.