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Managing Director / Council Member
Downtown Europe / IAPCO
Benoît Dubuisson has over 20 years' experience in business development, marketing and event management. He is passionate about crafting memorable events, congresses and conferences that exceed client objectives.
Born and raised in Belgium, Benoît holds a degree in Hospitality Management and has held multiple management roles across the meetings and hospitality industry. He is currently a key member of the Downtown Europe team, where he supports business growth and delivers high‑quality experiences.
Benoît is fluent in English, French and Dutch and lives in Belgium with his family.
Date
AI is rewriting the PCO playbook. As automation absorbs operational tasks, the real question is not whether AI can run your congress, but how your expertise evolves. Examine where human judgment remains irreplaceable across the event value chain, explore the boundaries of automation, and gain practical strategies to shift from delivery executor to trusted strategic advisor in an AI‑enabled events landscape.
Learning outcomes:
Explore how AI is reshaping the professional congress organization value chain and where human expertise remains essential
Distinguish between tasks that can be automated and those that require human judgment
Apply practical strategies to reposition your role from operational delivery to strategic advisory