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Lead Product Marketer
Zoho Backstage
Arokia Vimal is the lead product marketer for Zoho Backstage, Zoho’s end-to-end event management platform. He works closely with event planners within Zoho and across Zoho Backstage’s global customer base, helping them identify challenges and address them through the right event technology. Drawing on Zoho’s 20 years in events and insights from thousands of planners who have helped shape the platform, Arokia brings a practical perspective on how events can drive brand growth, customer engagement and operational excellence.
Date
Discover how a 30-year journey of bootstrapped growth shaped an event strategy. Beginning with a handful of intimate gatherings in 2008, this has evolved into thousands of events worldwide. Each are curated to connect communities, nurture relationships, and strengthen identity. Go behind the scenes of an event marketing. Explore the strategy that made events central to Zoho's growth, the challenges faced and the lessons learned. Learn what led Zoho to rethink event tools and processes—and build them from scratch.
Learning outcomes:
Transform attendees into product advocates through strategic event touchpoints and community-driven discovery
Design customer journey touchpoints that boost product adoption and revenue growth
Apply five proven insights from managing 1,500-plus annual events with a tight 45-person team
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain A: Strategic Planning, 0.5 credits