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CCO
Atelier Markgraph
Stefan has nearly four decades' experience as a Creative Lead at Markgraph and as Creative Director for agencies including Leo Burnett and J. Walter Thompson. He is an expert in interdisciplinary, highly integrated projects that span culture, science and business. Stefan has shaped today’s global experience environment through award‑winning work and numerous publications.
Nationally and internationally recognized, Stefan serves as an expert juror and keynote speaker. He is a founding member of the World Experience Organization (WXO) and a foundation board member of the German Design Council.
Outside his professional work, Stefan has played drums since childhood, selects vinyl with care, and brings music into his creative process whenever possible. He believes music connects people—and inspires him to create, curate and collaborate.
Date
Design-first thinking is critical to bringing your brand to life—from the first impression to the live event, and every touchpoint in between.
When good design cuts through the noise, it can impact organizations and their customers and communities across economic, social and environmental dimensions. This panel brings decades of design thinking and live experience to provoke your own thinking.
Learning outcomes:
Apply design thinking to experience development
Explore how to integrate design opportunities to attract the right attention