Alexander has been part of the company since 2014 and primarily manages event inquiries from the BeNeLux countries. From 2020 to 2025, he was responsible for the project management of the in-house event BESTIVAL, which, with up to 1,000 participants, was one of the key formats in Berlin’s event industry for both clients and local providers. Currently, he is organizing Berlin’s presence at IBTM World in Barcelona and manages the Conferli database for the research and acquisition of national and international association events.