President & CEO
PCMA and CEMA
Sherrif Karamat, CAE, is President and CEO of PCMA and CEMA, the world’s largest community for business events strategists, providing education, networking and market intelligence for the global business events community.
Sherrif leads the vision, mission and promise for PCMA’s global family of brands. A respected business architect, he enables communities to act as catalysts for economic and social progress, organizational success, and personal and professional development.
He serves on multiple industry boards and leadership councils and holds a BA and an MBA from York University in Toronto, Canada. Sherrif has also completed postgraduate programs at leading global institutions and has been inducted into the Titan Hall of Fame of Chicagoland.
Date

Workforce and talent development are two critical issues our industry faces. During Global Meetings Industry Day, the Events Industry Council hosted a live session highlighting the latest release of the Economic Significance Study. This panel builds on those findings, spotlighting critical data points, collaborative advocacy efforts, and workforce and talent development insights across regions and sectors. Gain practical guidance on how to use the research to inform decision‑making and strengthen advocacy efforts within your organization and beyond.
Learning outcomes:
Illustrate the key insights and what they signal for the industry
Explore how the research conclusions impact different sectors and regions
Find the tools and resources available through the EIC Advocacy Toolkit