Vesna Vlašić is Managing Director of McCann Sarajevo and a Board member of the Business Event Industry Club (BEIC), where she serves as Communication Lead. She works at the intersection of marketing communications and the business events industry, leading strategic brand experiences, conferences and integrated campaigns for regional and international clients.

Her portfolio includes work for brands and organizations such as Coca-Cola, Mastercard, Raiffeisen Bank, Carlsberg, L’Oréal, UN Women, the EBRD and the European Union, spanning corporate events, public engagement platforms and ESG-focused communication initiatives.

With more than 20 years’ experience across advertising, PR and event management, Vesna brings a cross-disciplinary perspective to live communication and audience engagement. She has served as a juror at BEA World Festival, Conventa Crossover and PHNX Awards, and chaired the jury of the No Limit Sarajevo Advertising Festival. Outside client work, she mentors young professionals and contributes to industry dialogue through editorial and thought leadership initiatives.