HOSBEC, the Hotel and Tourism Business Association of the Valencian Community, with more than 40 years, 309 associates located in 43 destinations in the three Valencian provinces, is the institution with the largest business representation of tourist accommodation in the Valencian Community.

In this context, in 2021 HOSBEC decided to market the Hosbec Business brand, a specialized product club for the institutional representation of 46 associates and more than 17,000 accommodation places in 21 destinations in the Valencian Community oriented to the MICE and Business market segment.

HOSBEC Business was created with the aim of integrating and representing HOSBEC member accommodations that meet the established membership criteria and respond to the demand of the MICE and Business product.

The identification of actions and programs to be implemented to develop a market positioning strategy is another key pillar on which HOSBEC Business acts.