At DSR Hotel Holding GmbH, our motto is 'The future of leisure', but it’s so much more than words. We’re building a world where guests (and your clients!) don’t just stay… they feel at home, recharge deeply, smile bigger, and leave with memories that last a lifetime. We’re your passionate companion in Europe’s most inspiring regions, turning ordinary trips into extraordinary experiences.
What makes us stand out?
- 33 exceptional hotels and resorts across 31 stunning locations - over 4,300 rooms, welcoming more than 1.5 million guest nights every year.
- A vibrant family of five dynamic brands plus two legendary icons - each one handpicked to deliver exactly the vibe your group needs:
- A-ROSA Resorts & Hideaways → Pure premium wellness magic in breathtaking nature (think North Sea waves on Sylt, Alpine fresh air, or serene riverside serenity) - ideal for inspiring incentives and feel-good conferences.
- aja Resorts → Vibrant, family-friendly holiday paradises full of joy, relaxation, and pure good vibes - perfect for rewarding teams or multi-generational events.
- HENRI Hotels → Stylish urban boutiques with effortless cool - modern, characterful, and super-relaxed for productive city meetings or creative offsites.
- Urban Nature → Sustainable luxury that reconnects people with nature right in the city or by the Wadden Sea - eco-conscious, fresh, and innovative for forward-thinking companies.
- MIRA Hotels & Resorts → Elegant, sophisticated havens in Italy’s most beautiful spots (hello, Lake Garda dreams!) - for high-end, polished events with that extra touch of la dolce vita.
And our timeless stars:
- Louis C. Jacob → Hamburg’s historic 5-star icon - Hanseatic elegance, world-class dining, and pure prestige for executive retreats or exclusive galas.
- Hotel NEPTUN → Coastal luxury that whispers serenity and rejuvenation - a true gem for inspiring seaside gatherings.
But here’s what really sets our hearts racing: Green Tech Hospitality. We’re not just talking sustainability - we’re living it. Certified excellence, regional products, zero-plastic initiatives, e-mobility everywhere, smart resource use, and a deep commitment to protecting the places we love. Your corporate clients will love knowing their event supports a greener, more responsible future, while still delivering top-tier wow moments.
