Bayreuth Marketing & Tourismus GmbH (BMTG) is the central institution for tourism marketing in the city of Bayreuth. Its primary goal is to increase the visibility of Bayreuth as an attractive, surprising, and culturally significant destination on both a national and international level. Through creative campaigns, modern brand management, and targeted marketing, BMTG showcases the city’s unique strengths—including the UNESCO World Heritage Margravial Opera House, the legacy of Margravine Wilhelmine, the tradition of the Richard Wagner Festival, and Bayreuth’s vibrant beer and culinary culture.

Another essential pillar of BMTG is the positioning of Bayreuth as a premier location for meetings and events. The city offers a unique symbiosis of historical flair and modern conference infrastructure. From exclusive event venues in the vicinity of the UNESCO World Heritage site to innovative coworking spaces, the business world finds the ideal setting here for meetings, conventions, and corporate events. This portfolio is complemented by a diverse incentive program that integrates Upper Franconian culinary culture and rich cultural heritage to transform business occasions into unforgettable experiences.